Proton top executives (from left) deputy CEO Radzaif Mohamed, DRB-Hicom chairman Mohammad Zainal Shaari, Proton chairman Syed Faisal Albar and CEO Li Chunrong, at the launch of the new Proton logo ...

Siva 1967: Proton was hoping for a change in fortune when it ditched its original crescent and multi-pointed star logo, similar to the ones in the Malaysian flag, to a logo featuring a roaring tiger.

SUBANG JAYA, Sept 24 -- National carmaker Proton Holdings Bhd has unveiled a new logo and tagline "Inspiring Connections" to refresh its branding and outline its ambition to be a global and modern ...