In today's crowded media landscape, it's not enough for a business to do good work-you need people to see it, hear it, and ...

The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and that is ...

Food has been my primary coping mechanism throughout the pandemic. As we move beyond it, the unused bathroom scale glares at me while my increasingly snug jeans snicker. It seems only fitting that ...

In the world of public relations, many professionals have eagerly embraced artificial intelligence tools to optimize and maximize their efforts. While AI technology is seen as a major game-changer in ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...

“Journalism is printing what someone else does not want printed (or published); everything else is Public Relations.” – Attributed to George Orwell That quote by author George Orwell has been making ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...

There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true. If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint ...

Michael Cherenson, academic director for communication certificate programs at the School of Communication and Information, ...