The concept of social penetration is about taking a candidate or product and making that an intimate aspect of the target market's life. "Penetration" in the context of public relations refers to ...

Most students feel held back by their academic workload, which isn’t anything we can control. But we can share information to ...

This online public relations specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your ...

The public relations major prepares students for a career in the growing field of public relations by integrating theory and practice in its curriculum. Students learn the foundational principles of ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...