PARIS — Puma AG has acquired California-based golf equipment brand Cobra Golf, the German activewear giant said Wednesday. PPR SA-owned Puma purchased 100 percent of Cobra from Acushnet Co., the ...
From AI-powered smart apparel to sensor-enabled running shoes, the global sportswear industry is rapidly transforming into a high-tech consumer market, with investor tracking names like Nike (NKE), ...
1948 – After parting ways with his brother and former business partner, Rudolf Dassler established “Puma Schuhfabrik Rudolf Dassler” along with 14 employees. 1952 – Puma launches the Super Atom, the ...