Thomas D. Cook, a professor of sociology, psychology, education, and social policy at Northwestern University, criticizes education researchers’ reluctance to perform randomized experiments. He points ...

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...

Randomized controlled trials (RCTs; sometimes referred to as A/B tests) are considered the gold standard for evidence in science and medicine. If you took anything away from your Research Methods 101 ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...