MINNETONKA, MINN.? The lure swam just over a foot below the surface, wiggling like a wounded minnow and making a rattling buzz. Had this been one of Minnesota’s 10,000 lakes, the action of this blue ...

When it comes to dropping fishing lure names, the Rapala moniker is one every angler knows. A staple in tackle boxes across North America and the world, Rapala is the true originator when it comes to ...

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...

Rapala recently gained some great publicity for their Rapala DT-6 (dives to 6 feet) crankbait, thanks to a historic final round rally by Randy Howell in the 2014 Bassmaster Classic. Howell jumped from ...

DULUTH, Minn. — Ron Weber, the Duluth native who made his fortune by introducing Finnish Rapala fishing lures to America, died Friday. He was 84. Weber grew up in Duluth, fishing the French and Lester ...

RAPALA VMC CORPORATION LAUNCHES NEW SUSTAINABILITY STRATEGY AIMING TO BE ONE OF THE LEADING FISHING TACKLE COMPANIES IN THE WORLD IN TERMS OF SUSTAINABILITY BY 2024 Over the course of 2020, Rapala VMC ...