"Rage bait" has been named the word of the year by the Oxford University Press. It means social media content that is designed to create a strong and negative reaction. Posting content intended to ...

It’s trending. Rage bait began as an online phenomenon - a way to push people’s buttons and provoke outrage for more clicks. Recently, a shift occurred, with this method of manipulation moving from ...

The Oxford University Press is shining a light on the more toxic side of internet culture by choosing “rage bait” as its 2025 Word of the Year. Oxford’s language experts, who are the brains behind the ...

‘Rage bait’ is the Oxford English Dictionary publisher’s Word of the Year for 2025. Oxford University Press analysis showed use of the phrase has tripled in the past 12 months. After 'brain rot' took ...

“Rage bait” has been named the word of the year by the Oxford University Press. It means social media content that is designed to create a strong and negative reaction. Posting content intended to ...