The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

People have been ridiculing Cracker Barrel for its disastrously botched logo swap, but it's not the first restaurant chain to draw the ire of longtime regulars after a poorly conceived redesign. (For ...