Return on Investment (ROI) Definition: A profitability measure that evaluates the performance of a business by dividing net profit by net worth Return on investment, or ROI, is the most common ...

Return on investment, or ROI, is a commonly used profitability ratio that measures the amount of return, or profit, an investment generates relative to its costs. ROI is expressed as a percentage ...

and 80% say business gifts generate a measurable return on investment. Moreover, salespeople say distributing a small gift at the onset of negotiations can deliver a significant revenue boost. An ...