Asking prices for Rolex's soon-to-be discontinued GMT Master II in steel are nudging towards $30,000 on the secondary market.

If you’ve spent the past few years on “the list” for a Daytona or Submariner, you’d understand just how hard it is to purchase a stainless steel Rolex at an affordable price. Over the past decade or ...

Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...

Rolex increased prices on precious metal models by up to 8%. Gold prices surged 27% in 2024, driving these adjustments. Get Discounted Real-Time Trade Alerts For a Volatile Market (Labor Day Special) ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

Prediction market platform Kalshi and watch marketplace Bezel have teamed on Watch Futures, giving you the chance to bet on ...

Is it time to pull the trigger?

After last week’s episode about what happens when a previously undervalued brand gains attention, we decided to focus on another deep topic. This time, we pick a listener’s suggestion and discuss ...