A well-crafted sales letter can be a highly effective small business marketing tool. According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a ...

As a business owner, you might not have much time to write a sales letter, yet it is an important part of a sales campaign. A sales letter does not have to take a long time to write because people don ...

However, today I want to discuss a lesser-known, yet highly effective online sales technique – Video Sales Letters. What is a Video Sales Letter (VSL)? In simple terms, a VSL is a sale method aimed at ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most effective ...

Video sales letters can help your business increase the number of leads or sales you get almost overnight. In the direct mail days, "sales letters" were the ultimate marketing tool to land customers ...

This article is written by Jason Capital, best-selling author of “Higher Status,” millionaire copywriter, and an Advisor in The Oracles. Few skills will put more money in your bank account than ...

As a buyer, one touch is rarely enough to grab my interest. We all know the traditional measurement that we need is between 7 and 12 touches to win a client. Recently, I have been having conversations ...

Crafting a resume and cover letter that doubles as a sales letter is a game-changer for ambitious professionals seeking six-figure roles. Your resume and cover letter should sell you as the ultimate ...