Thousands gathered at the American Dream mall in East Rutherford on Sept. 6 to see a popular father-and-daughter social media duo promote their new skin care brand. However, many were left ...

YouTuber and influencer Salish Matter nearly caused a riot at the American Dream Mall in East Rutherford, N.J., on Saturday, Sept. 6, 2025 ... and she did it pretty much just by existing. Matter, 15, ...

A pop-up hosted by teen influencer Salish Matter descended into chaos, now-viral videos of the event show The gathering, which took place at the American Dream mall in New Jersey on Sept. 6, was ...

Gulp. If that headline bloomed a pit of dread in your stomach, you're not alone. The beauty brands are coming for our kids.

Meet the launch making waves and dominating FYPs: the viral debut of Sincerely Yours, the new beauty brand co-founded by 15-year-old creator Salish Matter. The brand’s record-breaking first event at ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

Teen YouTuber Salish Matter is at American Dream Mall in New Jersey for the launch of her new makeup line. The event drew an "insane" turnout, with lines of excited children and parents creating a ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

A popular father-and-daughter YouTube team will visit American Dream Mall Sept. 6 to promote their Sephora exclusive new skin care brand. Jordan & Salish Matter, YouTube content creators, are ...

Jimmy Donaldson aka Mr Beast, Angry Birds 3 and Salish Matter Beast Industries/Flywheel Leading YouTuber MrBeast and Webby Award winner Salish Matter are joining the Paramount theatrical release of ...