The former Yahoo VP and marketing icon from the dot-com era talks about AI, risk and how CFOs can lead with confidence and ...

Universities still teach outdated marketing frameworks, but Seth Godin says future marketers need curiosity, empathy, and ...

Tension: In crowded markets, shouting louder fades fast; brands that linger in memory trade volume for meaning and promise for delivered change. Noise: Trend-chasing marketers copy viral tactics, ...

Back in 1999 Seth Godin changed the relationship marketing landscape with the concept of ‘permission marketing’. He predicted the end of interruption marketing and a new era of customer opt-in and ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. What's unusual about Godin's call to action is his ...