New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Seven Southern California moms — collectively raising 18 kids — came together in 2024 to address a gap they saw in the market.

Walk into any major beauty retailer today, Sephora, Nykaa, Tira, and you’ll find something unexpected: tweens and early teens ...

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"Glow-up routines" encourage kids to buy and use lots of beauty products to change how they look. These routines can damage young skin and lead to stress, low self-esteem, and unhealthy habits.

Before 10-year-old Gabriella DeMarzo left her house on Saturday, she propped up her phone at her desk and recorded a “Get Ready With Me” video. It was “officially 4:55 a.m.,” which meant she had a few ...

It can be hard to feel good about your skin care routine when so many products come in plastic and you’re constantly pushed ...