Girls are bombarded on social media with advice from influencers touting elaborate skin care routines with high-priced serums, mists and creams. But what is the right skin care routine for preteens?

Still, if we’re looking for a silver lining here, it may not be the worst thing that kids are increasingly interested in taking care of their skin. If you can channel that enthusiasm and point them in ...

With so many products on the market targeted to infants and children, it can be overwhelming to navigate what works best for little ones. And when it comes to your child’s skin, many new and ...

SACRAMENTO, Calif. (AP) — When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

The brand debuted with five K-beauty-inspired SKUs, but has plans to expand in the future. Actor and serial entrepreneur Shay Mitchell launched her newest venture this week: Rini, a K-beauty skin care ...

ALL RIGHT. I’M GLAD SHE’S BUNDLED UP. IT’S ALWAYS SO COLD OUT THERE. FIVE ON YOUR HEALTH. ASKING FOR SKINCARE RELATED HOLIDAY GIFTS. HOW MUCH IS TOO MUCH FOR TWEENS? THAT’S THE QUESTION. SO HERE WITH ...

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, which means ...

After her new brand rini—a skincare product line featuring masks for kids aged 3 and up—sparked controversy, the Pretty Little Liars admitted she was a “little surprised” by the backlash, though she ...

Mother may not always know best. Shay Mitchell’s got plenty of fans obsessed with her Béis brand, but her latest product launch has the internet buzzing all the wrong reasons. The “Pretty Little Liars ...

Actor and serial entrepreneur Shay Mitchell launched her newest venture this week: Rini, a K-beauty skin care brand designed specifically for children that “families can trust.” The company is already ...