For almost 20 years, Snickers advertising has been hitting a sweet spot, running creative that connects deeply with the culture. The insight behind the campaign, “You’re not you when you’re hungry” ...

Hungry? SNICKERS is releasing a set of limited edition "Hunger Bars" that satisfy three relatable feelings associated with hunger pangs: irritable, wimpy, and indecisive. What are "Hunger Bars", you ...

On April 22, Snickers, a subsidiary of Mars Inc., launched its "Hungry Skies" campaign. The plan is for Snickers, famous for its "You're not you when you're hungry" campaign, to be shown in airport ...

The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...

A recent deluge of me-too selfie campaigns lack the kind of authenticity required for success, but Snickers hits the nail on the head by updating its popular ?You?re ...