For almost 20 years, Snickers advertising has been hitting a sweet spot, running creative that connects deeply with the culture. The insight behind the campaign, “You’re not you when you’re hungry” ...

Mars launched a campaign encouraging fliers to pack its Snickers product on their next flight, according to a press release. The “Hungry Skies” campaign is a global extension of its “You’re Not You ...

On April 22, Snickers, a subsidiary of Mars Inc., launched its "Hungry Skies" campaign. The plan is for Snickers, famous for its "You're not you when you're hungry" campaign, to be shown in airport ...

The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...

The tonality of the Snickers spots is consistent with its global positioning of 'You Are Not You When You Are Hungry', executed in China with aplomb and unique localised humour. Ex-BBDO executive ...

FARE, or Food Allergy Research & Education, made news as a nonprofit earlier this year when they successfully asked Uber Eats to edit their Superbowl ad over concerns that it minded the seriousness of ...

Mars Chocolate North America unveils one of Snickers Super Bowl commercials prior to the game on Sunday. The new 30-second commercial, created by BBDO New York, is the latest "You're Not You When ...

Continuing its ongoing ‘You’re Not You When You’re Hungry’ campaign, which last year saw Danny Trejo play a hungry Marcia Brady, the brand is teasing its Super Bowl 50 spot with a short video that ...