Move over vanilla girl, there's a new TikTok tribe in town. She's a soft girl, wearing head-to-toe pastels with a smattering of faux freckles painted over rosy pink blush and butterfly claw clips in ...

Another day, another TikTok persona. Or at least that’s how it seems as of late. To recap, so far we’ve seen the beachy, environmentally conscious VSCO girl come to fruition, as well as her antithesis ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

The Soft Girl Trend: Why Women Are Choosing Femininity Over Hustle Soft girls, stay-at-home girlfriends, hyper-femininity—what’s REALLY going on? In the early 2010s, we were all about the ...