South Korean K-pop stars BTS hit the right note of how to wield cultural power

BTS's decision to complete military service instead of seeking exemptions shows how South Korea's soft power strategy could ...
The Diplomat

What the ‘Korean Wave’ Can Teach Thailand About Soft Power

Unpacking the Local Impact of China’s Mega-Projects on Kyrgyzstan’s Regions In this handout picture, members of South Korean boy group Super Junior take part in a filming session for the MV of their ...
The Diplomat

Can Thailand Replicate South Korean Soft Power?

The concept of soft power has become a hot topic in Southeast Asia of late, and Japanese stakeholders have been taken aback by the extent to which Korean soft power has penetrated Thai youth culture.
The National Interest

The Limits of Soft Power: South Korea Joins the Great Power Game

For years, South Korean diplomacy has focused on Hallyu, promoting Korean popular culture to the world. As K-pop, K-beauty, and K-dramas have taken over the world, the goal is to translate this ...