In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...
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Sony wants to put more ads on PlayStation
Sony is hiring for a stack of PlayStation advertising roles across ad sales, ad tech, and audience targeting, per a Digiday report. It points to ad-supported streaming and connected-TV channels. Sony ...
So I stand by my opinion that the photo was a poor choice for this ad--just for different reasons than I initially thought. A few weeks back, I posted about Sony using a 1965 John Dominis photograph ...
PubMatic brings a powerful programmatic layer fueled by its AI operating system, AgenticOS. The system’s agents could help ...
Microsoft might not be the only console maker hoping to place more ads in games. Insider sources (sub. required) say Sony is testing an initiative that would sell and place ads in free-to-play ...
In brief: Over the weekend, news circulated that Microsoft is working on a system to let developers embed advertising into free-to-play games. Now it sounds like Sony has similar plans. This could ...
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