NEW YORK (Reuters) - Kellogg Co said 36,000 packages of its Special K Red Berries cereal could contain dangerous glass fragments and have been pulled from the market, the latest in a series of recalls ...
BATTLE CREEK, MICH. — WK Kellogg Co expects improvement next year from its underperforming Special K ready-to-eat cereal brand, aided by a new marketing campaign. Five of WK Kellogg’s six largest ...
The cereal giant has shelled out £3m on a digital campaign to bust myths surrounding Special K and to reshape perceptions that it is ‘tasteless’ and ‘sugary’. The brand is looking to move away from an ...
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