The NBA is shaking up the way it will offer content, taking a 24/7 programming approach for its mobile app and television ...

The league is taking full control over its cable channel and streaming platform, 17 years after Turner Sports and Warner Bros ...

The NBA is launching a new multi-platform streaming offering and the reimagined NBA TV, which will offer live basketball ...

The "30 Rocks" activation, launching Thursday, Oct. 16 through Tuesday, Oct. 21, will feature a custom LED basketball ...

The National Basketball Association (NBA) is controlling the destiny of its eponymous cable network moving forward.

The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which ...

Up to 100 NBA regular-season games will air on NBC and Peacock, NBCUniversal’s streaming service, on Sunday, Monday, and ...

Golden State Warriors star Steph Curry has officially been voted the NBA ’s best leader by general managers in the league’s ...

As part of the partnership, the NBA and AWS will launch NBA Inside the Game powered by AWS, a new basketball intelligence ...

San Francisco 49ers legend Steve Young has joined an investment group that aims to create an international rival to the NBA.

Illinois’s global roster overhaul, headlined by stars from the Adriatic League, could make the Illini one of the Big Ten’s most fascinating teams.

Allen Iverson is one of the most influential players to ever grace the hardwood, leaving his mark both at Georgetown and ...