Staples announced a major rebranding effort which was accompanied by flurry of snazzy new product offerings and the customary PR push. At front and center was a handsome new logo featuring a highly ...

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall. Staples is keeping things literal with a new logo that includes a staple icon that can also be used as a desk.

Staples has unveiled a new logo that sticks with the dominant red color but updates the font and makes a staple a more central and literal visual component. IMAGE/COURTESY After a quarter century, ...

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Staples, Inc. (NASDAQ: SPLS) is helping small businesses build their brand and make more happen with new Staples® Design Services. Staples Copy & Print Centers ...

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future.

Staples Inc. is suing a rival office supply e-retailer for alleged trademark infringement, saying Shoplet.com’s logo and website too closely resembles its own. The result is that New York-based ...