Subliminal perception has long been a hot topic. The idea that something (generally an image) could appear and disappear before us so quickly that it escapes conscious perception, and yet affect us ...

EVANSTON, Ill. --- Anyone who has bonded with a puppy madly sniffing with affection gets an idea of how scents, most not apparent to humans, are critical to a dog’s appreciation of her two-legged ...

Cortical, subcortical, and peripheral sensory nerve potentials were studied in cats to determine comparative thresholds of response. Stimuli capable of eliciting responses in peripheral nerve also ...

Unique in its application of a mathematical model to understand how the brain transitions from consciousness to unconscious behavior, a study at The City College of New York's Benjamin Levich ...

Unique in its application of a mathematical model to understand how the brain transitions from consciousness to unconscious behavior, a study may have just advanced neuroscience appreciably. The ...

A new study by HBP researchers in Science sheds light on the fine line separating what we see and what we miss Understanding conscious perception is a major challenge for neuroscience. A new study ...

Subliminal visual cues are words, pictures or symbols which are unidentifiable in someone's conscious. Conducted by Professor Samuele Marcora in collaboration with colleagues at Bangor University, the ...

Answer: Research in marketing has shown that subliminal advertising does not work. In careful studies, subliminal perceptions has had no effect on motives like hunger. Nor does it have an effect ...