What is the sunk cost fallacy? Learn the psychology behind why we cling to bad investments, the experiments that proved it, ...

The Cleveland Browns are giving us the greatest and most extreme example of the sunk cost fallacy that has ever played out in any major North American sport, at least in recent memory. It's now ...

Sunk costs refer to expenses that have already been incurred and cannot be recovered. In instances where sunk costs continue to influence either personal or business decisions (or both), investors may ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What happens when an entrepreneur realizes their project isn't delivering? It can create a ...

It sounds like a term you’d encounter in a stuffy finance textbook, but trust me, understanding sunk costs can make or break your entrepreneurial journey. By the way, even some financially-savvy ...

Berlin's new airport was supposed to open in 2011 with a budget of 2 billion euros. Instead, it finally opened in 2020 after costing over 6 billion euros. The project was plagued with problems from ...