The Cleveland Browns are giving us the greatest and most extreme example of the sunk cost fallacy that has ever played out in any major North American sport, at least in recent memory. It's now ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What happens when an entrepreneur realizes their project isn't delivering? It can create a ...

Ever stayed in a terrible movie just because you already paid for the ticket? Or clung to a failing relationship because of “all the years you’ve put in”? If so, congratulations—you’ve met the sunk ...