The Cleveland Browns are giving us the greatest and most extreme example of the sunk cost fallacy that has ever played out in any major North American sport, at least in recent memory. It's now ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. What happens when an entrepreneur realizes their project isn't delivering? It can create a ...

Human beings do not respond rationally to “sunk costs.” We persist in doing what we’ve always done because, well, that’s what we’ve always done. We confuse loyalty with stubbornness. We are reluctant ...

Ever stayed in a terrible movie just because you already paid for the ticket? Or clung to a failing relationship because of “all the years you’ve put in”? If so, congratulations—you’ve met the sunk ...

Eight games into his tenure as the Seattle Seahawks head coach, Mike Macdonald realizes he might have to cull some of his plans for the 2024 season. "I think you gotta start making some decisions on ...

It sounds like a term you’d encounter in a stuffy finance textbook, but trust me, understanding sunk costs can make or break your entrepreneurial journey. By the way, even some financially-savvy ...

To the editor: Blame the advisors. When the great leader disappoints, always blame the advisors (“Why MAGA’s ideologues can’t always get what they want,” July 29). After Mao Zedong died, his failings ...