Marketers are increasingly using AI and customer data platforms to create 'customer swim lanes'—highly specialized audience segments with tailored messaging and content. This replaces ...

For many homeowners, a backyard pool is one of the biggest lifestyle upgrades a home can offer. But outside the hottest weeks of summer, pools often end up underused – especially for adults who want a ...

Savvy business strategists and marketers are leveraging AI and CDPs to build ‘customer swim lanes’ to increase customer satisfaction. As business strategists, our number one job is to identify the ...

Jan. 10—MITCHELL — The rent rate for the Dakota Riptide to use the Mitchell Recreation Center indoor pool is going up for 2025 but the swim club is getting more bang for its buck. The Mitchell Park ...

As soon as school board member Jayne Finch announced she was all in for "efficiency," I knew the next thing I would read is that the board would move forward with a long-held goal to close Hills ...