Coca-Cola discontinued its once groundbreaking Tab diet soda three years ago and a hardy group of fans are actively trying to get the company to bring it back to retail shelves. Last month, on a sunny ...

ATLANTA — Fans of the iconic diet soda Tab are rallying to bring it back, five years after Atlanta-based Coca-Cola ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken to ...

Coca-Cola's classic one-calorie drink is still a favorite for some, and they're mounting pressure against the Atlanta-based company in hopes of seeing it return to store shelves soon. Tab, which was ...

LOS ANGELES - Tab diet soda is heading the way of Crystal Pepsi and Jolt cola. The Coca-Cola Company announced on Friday that it will retire Tab and other “underperforming products” by the end of the ...

Tab was first introduced back in 1963, and went on to pave the way for Diet Coke and Coke Zero Sugar Maria Pasquini is the senior news editor for the human interest vertical at PEOPLE. She has been ...

CLEVELAND, Ohio -- Tab, once known as the “cola for beautiful people,” is being fizzled out. Coca-Cola announced Friday it will stop selling the zero-calorie soft drink, one of the first diet sodas ...