To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Hypertargeting enables incredible precision and personalization in advertising, leading to enhanced engagement and improved return on investment. Assessing goals, audience data, product service and ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...