The new visuals for packaging and promotions will feature a “pea-sized” amount of toothpaste for children under six years.

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The company agreed to roll out a new marketing plan for several of its brands, including Colgate, Tom's of Maine and hello.

The U.K.'s Advertising Standards Authority (ASA) has ruled that Purity Laboratories' Beverly Hills Formula whitening toothpaste ads exaggerate the time it takes to whiten teeth. The ads claimed to ...

CHENNAI: Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of local goods amid ...

"Im probably not the normal person you would see in a toothpaste ad," says Bun B in the beginning of a new Rembrandt toothpaste commercial. That is likely the most truthful shit Bun has ever said in ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Jenna Ortega kicked off her Saturday Night Live hosting debut with a nod to her days as a child actor in a Colgate toothpaste commercial, but added a horror twist to the ad in light of her starring ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...