Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The Trade Desk and Amazon.

TTD says OpenAds is not a reaction to Prebid’s TID change, but a new model for fairer ad auctions. But how will the DSP get ...

The Trade Desk, Inc. faces intensifying competition and market share losses, with shares down over 63% from their peak. Read ...

A long-awaited first partner for the Ventura TV OS could reshape how ads and content show up on living-room screens.

The Trade Desk's R&D strategy propels the company forward, with game-changing platform revamps every two to three years. Ambitious R&D spending keeps The Trade Desk at the cutting edge of digital ...

"OpenAds," launched by The Trade Desk Thursday, is described by the company as sort of a prebid wrapper designed to give ad ...

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...

Tariffs are an additional headache for The Trade Desk after its latest results showcased stiff sales execution issues that will be tough to come back from. Despite 22% revenue growth in Q4, The Trade ...

Morgan Stanley's wealth management business is often likened to a funnel. Now the wealth management giant is betting that a 30-second Super Bowl ad will give it perhaps its best chance ever to pour in ...