In 1984, Hasbro launched the Transformers on an unsuspecting public, resulting in a multimedia phenomenon which still thrives today. At the franchise’s heart was a toy with a simple idea behind it: ...

A golden age of Transformers toys is happening right now. (Sam Rutherford for Engadget) As someone who grew up in the 80s and 90s, Transformers is one of my favorite franchises of all time. Naturally, ...

“Autobots, roll out!” If the voice of Optimus Prime resonates with someone you know, they’re a big fan of Transformers. That’s why getting them the right Transformers toy is so important. Transformers ...

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The interview was held at Takara Tomy headquarters in Tateishi, Katsushika-ku, Tokyo. Although it is not decorated with decadeca and a logo, there is a commodity exhibition corner which can be seen ...