CEDAR RAPIDS - One of the first 15 Tru by Hilton hotels in the country has opened at Westdale shopping mall in southwest Cedar Rapids. The 82-room, four-story limited service hotel features a ...

MCLEAN, Va.--(BUSINESS WIRE)--Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, expanded its footprint to three new states with its latest property openings in Garland, Texas, Farmville, ...

WHY IT RATES: The midscale brand's first adaptive reuse project was once the facade of the '30s'-era Gillespie Ford Building.-Patrick Clarke, TravelPulse Senior Writer Hilton's midscale hotel brand, ...

LOS ANGELES — Hilton Worldwide last week announced a new midscale brand called Tru by Hilton that will compete with the likes of La Quinta, Best Western, Ramada and Comfort Inn by offering a larger ...

The Tru by Hilton, a midscale hotel that embraces a minimalist but tech-savvy design, seeks to invite its guests out of their room and into the lobby to socialize and explore the city. The 98-room ...

It’s straight out of the first chapter in Marketing to Millennials 101: Young people now value experiences over stuff. They want options and customization, local flavors over familiar ones, and shared ...

WHY IT RATES: Tru by Hilton continues its momentum as the fastest hotel launch in hospitality industry history. In addition to nearly 50 hotels already open and operating today, the brand expects most ...

Salina, N.Y. -- Hilton's newest hotel brand, Tru, has come to Central New York. A 93-room Tru by Hilton opened Friday at 417 7th North St., 4.5 miles south of Syracuse Hancock International Airport ...

MCLEAN, Va.--(BUSINESS WIRE)--Hilton’s (NYSE: HLT) midscale hotel brand, Tru by Hilton, is celebrating the openings of five new hotels, three of which are the first college town properties, including ...

In a two queen-bed guest room, Lori Rupp points out the bright primary colors, the wall hangers and the under-bed storage. “It’s kind of New York-style in that it’s not a big guest room,” she said.

Tru by Hilton, the hotel company's midscale brand, marked its five-year anniversary with news of its upcoming debut in the competitive Caribbean and Latin America markets. Tru, which has grown since ...

LYNCHBURG, Va. (WSET) — A pandemic didn't stop the area's newest hotel from opening on Thursday. Tru by Hilton is ready to host you and your family on Simons Run near Lynchburg Regional Airport. The ...