*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Price signs are shown at a Wal-Mart store in a Las Vegas file photo from May 16, 2006. (AP Photo/Jae C. Hong, File) FAYETTEVILLE, ...

Walmart is resurrecting the sunny-yellow smiley face in its marketing, saying it hopes it will add spark to its “Everyday Low Prices” positioning. But that simple smile masks an increasingly complex ...

Wal-Mart wants to trademark the yellow smiley face image for use in the United States retail sector. The retail giant uses the smiley face on uniforms and promotional signs. A Frenchman who claims the ...

Walmart will soon be putting on a happy face, literally. The big box store is going to reintroduce the smiley face from the 1990s, CBS News reported. Walmart originally gave people smile stickers in ...

Walmart is suspending its relationship with talk show host Tavis Smiley. The retail giant says it is "troubled by the recent allegations" facing the TV, radio and book star. The move comes a day after ...

Price signs are shown at a Wal-Mart store in a Las Vegas file photo from May 16, 2006. (AP Photo/Jae C. Hong, File) FAYETTEVILLE, Ark. • Wal-Mart is reviving its yellow smiley image to be the face of ...