“This more efficient process will enable us to develop compelling campaigns more frequently.” That evolution is about more than simply adding specificity and more words. Here are four easy tactics to ...

In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

This is the Grammar Guy column, a weekly feature written by Curtis Honeycutt. It’s no secret we live in an era of relativism. What’s right for you may not be right for me. You do you. Whether things ...

Adjectives in English must always be used in a very precise order. And even though none of us has officially learned this rule, placeholderwe somehow all know to follow it, and that things seem very ...

In honor of Mark Twain's birthday, here's a piece of writing advice from a letter he wrote to a student named D.W. Bowser: "I notice that you use plain, simple language, short words and brief ...