In response, TikTokers proposed an idea that started as satire but quickly became a rallying cry for users who felt overwhelmed by chaotic, hyper-ironic formats. Although the proposal began ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

Garnet Hertz's graphic that started the meme this month. Some time early last week, I began to notice the “What People Think I Do/What I Really Do” graphics on my Facebook news feed. The first time I ...

Would you invest in something that started as a joke? That’s exactly what millions have done — pouring billions into meme coins, a quirky corner of crypto that has evolved from internet punchlines ...