Grimace's "birthday", which is celebrated on June 12, has come and gone, but his milkshake still remains unseen. Last year, McDonald's introduced the Grimace Shake for the character's birthday.
Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald's that the fast-food giant decided to go further down the family tree. The return of the ...
In honor of the restaurant’s big purple mascot turning 52 years old, McDonald is celebrating with a special called Grimace's Birthday Meal. Grimace (who is actually an enormous taste bud ...
McDonald's, leveraged a visually distinctive character, Grimace, to make the QSR brand more relevant and salient in US culture, drive immediate sales with Gen Z, grow penetration and invite ...
The chain has been reviving its McDonaldland characters after the success of its Grimace Birthday Meal. McDonald's sales have slowed in recent months. McDonald's is leaning on customers' nostalgia ...