The Rangers' hat was taken down because of the apparent Spanish vulgarity on the front. It is currently the only hat that was pulled from the collection. Officials from the Rangers organization were ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

The Helsinki-based studio’s destination identity for Saaristo pays homage to Finland’s wild landscape.

The wordmark is the primary identifying graphic element representing Bowdoin College. It is our logo, and a unique signifier of the College’s “brand.” The wordmark is also trademarked, which is why it ...

We have a wordmark that identifies the University, as well as new lockups that associate the wordmark with each school and department name. Access files for the main University wordmark and formal ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

When placing the wordmark and formal logo, be sure that other text and graphics do not encroach on it. When visual elements are too close to the wordmark, it can take away the page hierarchy or create ...

Sigma has had a busy day. It's unveiled a new visual identity for its brand, alongside announcements of a new mirrorless ...

Created more than a century ago, the foundations of Swedish manufacturing company SKF’s logo seem remarkably ahead of their time. Its technical ridges and uneven proportions are exactly the kinds of ...