Use left and right arrow keys to seek audio. Exclusive games are back at Xbox, and leadership now says exclusivity is here to stay in a radical business shift aimed at fortifying the core value of the ...

Xbox has been in the news a ton since the big leadership shakeup took place earlier this year and Asha Sharma stepped into the top job. A lot of smaller changes were announced and implemented in her ...

Xbox executives have confirmed the return to console exclusives has only just started. In a recent interview with GamesRadar+, chief strategy officer Matthew Ball and chief content officer Matt Booty ...

Xbox Chief Strategy Officer Matthew Ball has given more insight into the firm's new commitment to platform exclusives, following the announcement yesterday that both Gears of War: E-Day and Clockwork ...

Xbox has made a change to the dashboard, highlighting exclusive games on the platform. The recent change follows a change in the direction of Xbox regarding game exclusivity. A lot has shifted at Xbox ...

TL;DR: Microsoft now treats exclusive game content as a key growth metric for Xbox after a FY26 earnings decline. The games division is rebranded "Xbox," focusing on active users, game availability, ...

Xbox has offered a smidge more detail on what the heck is going on with its exclusive/cross-platform release strategy today, with Xbox chief strategy officer Matthew Ball saying that players can ...

A couple of years ago, Microsoft started making most of its first-party games multiplatform. Now it’s taking some of those games and making them Xbox exclusives again. The whiplash between those two ...

The 2026 Xbox Games Showcase kicked off with a lengthy demo of Gears of War: E-Day that had its share of hunky dudes peppering Grubs over slabs of cover, Marcus Fenix’s gravelly voice, and even a ...