Crystal Bell is the Digital Culture Editor at Mashable, where she leads coverage of the creator economy, internet culture, ...
YouTube made a World Cup deal with FIFA on Tuesday that lets rights-holding broadcasters stream game action live on the video platform that offers global access to young viewers. FIFA announced a ...
In a move designed to capture the attention of Gen Z and younger viewers, FIFA has unveiled what it describes as a “game-changing partnership” with YouTube. The collaboration will allow broadcasters ...
March 17 - FIFA announced an agreement Tuesday making YouTube a "preferred platform" for this summer's World Cup. The deal allows rights-holding broadcast partners to stream the first 10 ‌minutes of ...
The Norwegian soccer star pretended to be a "social media guy" while engaging with fans in the U.S.