Meta is scrambling to grab some of that ChatGPT and Grok buzz with the launch of its own standalone AI app. Built on its Llama 4 LLM, the assistant touts personalization and smoother voice chats, but the most visible feature is a Discover feed showing off how other users interact with it, and even that feels more like a gimmick than a game-changer.

The Meta AI app offers similar features to rival chatbots, including text and voice chats, live web access and the ability to generate and edit images. But it also includes a Discover feed that (for better or worse) adds a social element to your AI queries.

Meta is aiming to even the artificial intelligence playing field with its new standalone app. The technology giant, which owns Facebook and Instagram, announced the launch of the Meta AI app on April 29.

Meta bets on a future where glasses-wearing consumers interact with its AI assistant and previews its future voice tech, which it calls 'full-duplex speech technology.'

If you own Meta Ray-Ban glasses, you'll notice the app that used to be on your phone is being replaced. Or, rather, it has changed. The Meta View app suddenly became Meta AI on Tuesday. The shift tells a lot about where Meta's glasses — and AI in general — is heading.