At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive, intelligent companions.” The new lineup includes updates to the Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame TVs.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

Click to Search is Samsung's take on Android's popular Circle to Search feature for its TVs. It provides a quick and easy way to search for an on-screen subject or content without forcing you to navigate to another page or interrupting your viewing experience.

Samsung's new TV lineup will have several features focused on accessibility. Live Translation will instantly translate closed captions on live broadcasts in up to seven languages, and Voice Removal with Audio Subtitles will use AI to analyze subtitles, isolate voices, and adjust reading speed.

Some of the most anticipated announcements at CES each year come from Samsung. That’s why consumer reporter Steve Noviello went to the Samsung First Look event, where everything was so top secret he couldn’t show it to you until now.

Major tech companies unveiled their latest products and strategies ahead of schedule on January 6, 2025 (US time), with crowds gathering before Samsung Electronics' (Samsung) press conference. During the event,

Samsung Electronics Co. on Monday outlined its strategy to extend its "Home AI" innovation beyond smart homes to industries and society, vowing to become a leader in artificial intelligence (AI) for the next 100 years.