In a time of major technological developments, there’s a real benefit to maintaining a more personal connection with customers. Modern business is about far more than just selling great products. For ...

In an era where consumers are bombarded with information, brands no longer compete just on products or services—they compete on trust. Yet, trust is at an all-time low. Consumers are skeptical of ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. PEOPLE BRANDS AND THINGS launches the first consumer brand ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...

Many entrepreneurs consider their companies extensions of themselves, and there's a good reason for that: When you start a business, you pour your hard work, vision and values into it. But it also ...

In today’s rapidly evolving healthcare landscape, the push for consumer-centric strategies has dominated boardroom conversations and marketing playbooks. However, the latest findings in the Humanizing ...

Create a complete brand identity with X-Design using AI. Generate logos, colors, typography, and consistent brand assets easily without design expertise or high costs.

It’s not just Brooklyn: the pressure we feel to continually curate our personal lives online is inadvertently impacting our ...

Modern business is about far more than just selling great products. For sustained financial success, stronger customer loyalty, and trust (not to mention employee retention), brands need to act, ...