Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

You can track exactly where Mister Softee is in NYC with an app. Richard Harbus for The New York Post The emergence of Mister Softee’s ice cream trucks is New York City’s sign that spring has sprung ...

It was just after 5 p.m. in San Francisco’s Outer Richmond, when a door flew open on 41st Avenue and a person dressed in their pajamas came sprinting out. With a leash in one hand and a purse and ...

RUNNEMEDE, N.J. − Zoe Green missed the sound of the Manapua Man, and how the trucks, with their twinkly music and icy treats and candy would bring kids out of their houses and bond neighbors on warm ...

Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

The bell of an ice cream truck used to signify when an ice cream truck was coming near you. Now, there’s an app for that. The Mister Softee app allows people to track their favorite ice cream truck by ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

I'm pretty sure the Mr. Frosty ice cream truck sells more than just ice cream. Maybe it's just a hunch, I can't say for sure, but either West Philadelphians really love their frozen treats or ...