The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has ...

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

The sonic branding, known as 'The Sound of Nutella ... The book offers an in-depth look at the journey of Nutella and its evolution over six decades to the global brand it is today.

The new Landor agency brand identity evolution features an Amp-produced sonic DNA accompanied by a refreshed visual and motion identity. This DNA captures the essence of water across its many ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

Asian Paints has unveiled a distinctive sonic identity crafted ... while strings symbolize evolution and inspiration. The use of human vocals reflects the brand’s inclusivity and emotional ...