The retailer is looking for revenue opportunities in the shift to chatbot-guided e-commerce.

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

The retail giant has been quietly exploring ad formats with select advertisers, according to a report from the Wall Street Journal, citing people familiar with the matter. One format called "Sponsored ...

Walmart added a slew of strategic moves Thursday to revamp its in-house ad business, which included changing its name. Walmart Connect, formerly Walmart Media Group, will focus on three strategic ...

Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the store’s audio feed. Walmart’s new in-store advertising initiatives are selling ad spots on screens and in the ...