Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...

Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that ...

Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

President Trump stoked confusion this past weekend about tariffs on smartphones, but investors are viewing an electronics ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

In the 57-second clip, Mr Cook clarifies that the decision isn't driven by cheap labour, as commonly believed.

In the old video, which has resurfaced now in the wake of US President Donald Trump’s policies, Apple CEO Tim Cook is seen ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

Trump made it clear that he wants Apple to begin building the device in the US. Meanwhile, the tech giant is also more ...