B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to build personas for ABM ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising ...

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for ...

The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.

Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...