If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

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Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

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Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

Kolboketian said businesses that have successfully deployed and implemented a CDP see a phenomenal impact on their business, driving competitive advantage and changing how they serve their customers.

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Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.