Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in ...

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief ...

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with ...

AI chat agents will refer six-times more traffic to retail sites during the holiday season and influence billions of dollars ...

Cleaning products brand Bissell is enhancing its customer experience and increasing its conversion rate through constant ...

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce ...

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for ...

Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here ...

Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said ...

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more. Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s ...

It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and ...