Companies don't need perfect CRM data to benefit from AI. Research suggests success depends more on process discipline, focused use cases, and organizational readiness than pristine datasets.

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

Tension is building between legacy enterprise phone systems and a new, autonomous, agent-driven reality. For decades, the enterprise phone call has been the black box of CRM, creating a disconnected ...

Digital advertising can track nearly every click, but connecting ad exposure to real-world sales remains difficult. Even in an era defined by big data, many businesses still cannot reliably measure ...

As AI gains momentum across the enterprise in 2026, many companies are running into an unexpected obstacle: trust — and a workforce that isn’t keeping up. Lance Younger, executive vice president, EMEA ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. "For most brands, 2025 will be another year of ...

CRM users in 2025 could easily describe their experiences as a struggle to extract real, tangible value from sophisticated systems, often hampered by fundamental human and operational issues. Whether ...

In the fast-paced world of digital media, many businesses still treat public relations (PR) as a shortcut to instant visibility — and misunderstand how it actually drives results. The reality is far ...

Pipeliner CRM relaunched in April as Coevera, reflecting the company's effort to reposition itself beyond traditional customer relationship management software. The company says its redesigned ...

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they're using generative AI-powered ...

As artificial intelligence (AI) moves deeper into CRM and enterprise systems, it is opening a performance pathway that brings high-performance computing (HPC) capabilities to more industries. CIQ, the ...

Embedding artificial intelligence (AI) in customer service operations is becoming commonplace, but the technology doesn't seem to be lightening the workloads of customer service reps. New research by ...