Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

ZUS Coffee Singapore turned caffeine into a club beat last weekend with its first-ever “coffee rave” event, "Drip & drop", ...

Amazon is turning its customer reviews into theatre this holiday season, enlisting Benedict Cumberbatch to perform real ...

Accenture’s latest Pulse of Change survey has revealed APAC business leaders’ strong confidence in AI - and a widening gap in ...

Wicked mania officially landed in Singapore yesterday, and the island didn’t waste a second rolling out its most dramatic ...

As 2026 approaches, agencies across Asia are reimagining how they operate, strategise, and tell stories in an AI-first ...

StarHub has rolled out a new brand platform titled “We got you”, created with TBWA\Singapore, as it launches its 5G ...

As artificial intelligence continues to reshape business, marketers are asking a critical question: how can design and ...

Wisma Atria has teamed up with Barbie for the first time this Christmas, rolling out a creative-led campaign titled “Upon ...

Even within AI systems, human direction continues to shape the outcome. People define the model’s parameters, select the data ...

Apple has partnered with Japanese fashion house ISSEY MIYAKE to launch a new accessory dubbed "iPhone Pocket", a 3D-knitted, ...

In today's market, personalisation has become a fundamental expectation for consumers, with 71% expecting companies to ...